In recent years, the Beta Cinemas chain has consistently "scored points" with movie fans due to its array of attractive and positive attributes, delivering significant value to both the community and the cinema industry in Vietnam.
Encountering the "double storm" of Covid-19 and economic recession, the cinema market seemed poised to struggle, facing a bleak future. However, "in every crisis lies opportunity," and Vietnamese domestic cinema chains have risen to weather the storm, showcasing formidable potential, notably Beta Cinemas – a Vietnamese cinema system that has garnered exceptional attention in recent years.
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When Beta Cinemas first entered the cinema market in 2014, it was still a fledgling name. However, the chain charted a distinctive course by positioning itself in the mid-range cinema segment, offering reasonable prices tailored to the spending capacity of Vietnamese people (with ticket prices ranging from just VND 40,000 – 50,000).
The cinema chain focuses on a potential demographic including youth, students, pupils, young working professionals with average incomes, and especially residents in provincial cities and suburban areas. Sharing this strategy, businessman Bui Quang Minh – founder of Beta Cinemas – stated that his and his team's dream is to spread values of "kindness" while fulfilling the mission of bringing quality cinematic experiences closer to everyone.
Time has proven the wisdom of their chosen positioning and direction, with Beta Cinemas being among the cinema chains that recovered most rapidly after the pandemic subsided. In 2022 alone (the post-pandemic recovery period), the chain attracted 2.6 million moviegoers, with revenue growth of 177% compared to 2019. This success is attributed to Beta Cinemas' cinema model, characterized by moderate investment, reasonable ticket prices, and policies optimizing both human resources and costs.
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In 2019, the first cinema location operating under a franchise model in Vietnam was launched under the Beta Cinemas system. From 2020 to 2022, five more locations continued to open under the franchise model. Notably, in 2021, the brand signed franchise agreements for two Beta Premium locations (their most premium franchise model) in Phu Quoc and Ho Tram. By 2023, a flagship franchised cinema situated in the "heart" of Vietnamese cinema - central District 1 of Ho Chi Minh City - began operations, attracting massive visitor numbers and achieving a cinema occupancy rate of up to 90% (recorded during the 2024 Lunar New Year period).
While difficulties and challenges in these turbulent economic times remain ahead, knowing how to seize opportunities to unleash the powerful strength of a business, synergize efforts, and create leaps forward is precisely what agile businesses and investors need to grasp! With its relentless efforts and long-term vision for development, Beta Cinemas stands as a testament, bolstering the confidence of businesses and investors in a bright future for both the cinema market and the broader film industry!