The movie "Dao, Pho, and Piano" is currently attracting the attention of the film-loving community and netizens. Recently, two cinema chains in Vietnam, including Beta Cinemas, have announced that they will release the film on a non-profit basis at their cinema locations in the near future.
Chairman of Beta Group, Mr. Bui Quang Minh (Minh Beta), confirmed this information on his personal page. He stated that the business will bear all costs related to screening the film, while all revenue from ticket sales will be contributed to the State budget, aiming to contribute to the development of Vietnamese cinema.
“If it benefits the country and our people, we just do it!” - Businessman Minh Beta expressed.
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The appeal of the movie has caused website traffic, app downloads, and engagement on the Fanpage of the Beta Cinemas system to surge, and this upward trend shows no signs of slowing down. According to data from Apple's AppStore application store, all three ticket booking applications of the National Cinema Center, Beta Cinemas, and Cinestar are in the top 5 most downloaded applications in the Entertainment category. Notably, the Beta app of the Beta Cinemas chain is currently leading this category on the AppStore. This is a positive signal, indicating that a Vietnamese historical film produced by the state can attract significant interest from a wide audience.
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According to Beta Group Chairman – businessman Bui Quang Minh, Beta Cinemas will be responsible for all costs incurred in the film screening process, while all revenue from ticket sales will be contributed to the State budget. This is how the cinema system wishes to contribute to the development of Vietnamese cinema. Elaborating on the revenue issue, Shark Minh expressed: “Beta Cinemas is a cinema business model, so profit cannot be taken lightly. However, cinema is art. And I always want to promote domestic cinema by bringing as many cinematic products to a wide audience as possible…”
Immediately after Beta Cinemas announced the release of the historical film "Dao, Pho, and Piano," a vibrant wave spread throughout the film-loving community. The film is attracting attention not only for its captivating historical story but also for the participation of a talented cast. The release information created a major buzz, with thousands of viewers eagerly wanting to own tickets to enjoy the work.
The warm feelings that audiences have for "Dao, Pho, and Piano" are demonstrated by scenes of fans lining up at Beta Cinemas locations to buy tickets. The cinema staff has been working tirelessly to serve the large number of customers, while ensuring the best experience for each person. The patience and excitement of the audience are a great source of motivation for the Beta team to serve wholeheartedly, contributing to creating beautiful impressions in everyone's hearts.
In just a few hours after the announcement about the film was released, traffic to the Beta Cinemas website and app increased tenfold compared to usual. This is not only proof of the strong appeal of "Dao, Pho, and Piano" but also a result of the audience's love for quality cinematic products. "Dao, Pho, and Piano" has brought in over 100 million VND in revenue – an impressive figure. More notably, all of this money will be contributed by Beta Cinemas to the State budget to promote and develop the domestic cinema industry. This contribution not only demonstrates the company's responsibility to society but also affirms the "art for the community" spirit of Beta Group.
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The information that Beta Cinemas is releasing the historical film "Dao, Pho, and Piano" on a non-profit basis has not only created a buzz in the film-loving community but has also been reported by VTV Shows, further highlighting the profound meaning of this event. This is a memorable milestone when a private cinema enterprise like Beta Cinemas dedicates all revenue from film screenings to contribute to the state budget, with the desire to promote the development of the domestic cinema industry.
Being featured on VTV Shows not only affirms the humanistic values that Beta Cinemas brings but also proves that cinema is not just an entertainment industry but also a powerful tool to spread culture, history, and national spirit. Being reported on a reputable channel like VTV, the movie "Dao, Pho, and Piano" has attracted attention not only from viewers but also from other units and organizations, contributing to elevating the position of Vietnamese historical cinema on the national cultural map.