Beta Aeon Signing Ceremony Opens a New Era for Cinemas

On July 31, 2024, Beta Media (Vietnam) and Aeon Entertainment (Japan) officially announced a joint venture company in Vietnam. This joint venture will focus on developing, managing, and operating a high-end cinema chain, as well as investing in film production and distributing Vietnamese, Japanese, and international films in the Vietnamese market.
The joint venture announcement event marks a significant milestone in the overall development of Vietnamese cinema, as well as economic cooperation between Japan and Vietnam. The announcement ceremony was honored to host Mr. Nobuyuki Fujiwara, Chairman of Aeon Entertainment, and Mr. Bui Quang Minh, Chairman of Beta Group, and attracted the participation of press agencies, units, and individuals operating in the film and entertainment industry.
It is projected that tens of billions of Yen (several trillion VND) will be invested to build more than 50 high-class cinemas under the brand Aeon Beta Cinema by 2035, featuring a modern style harmonizing with the traditional values of Vietnam and Japan. Aeon Beta Cinema locations will be developed across provinces and cities of Vietnam, bringing audiences the best movie-watching experiences. The first Aeon Beta Cinema is expected to open in 2025.

 This joint venture is not limited to developing a cinema system but also aims to actively participate in film production and distribution. According to the agreement, film production and distribution projects will be implemented under the Aeon Beta brand, promising to bring audiences high-quality, artistically valuable, and entertaining films.

 Established in 2014, Beta Media is a company within the Beta Group ecosystem. As an operator and developer of cinema chains targeting the mid-range segment in Vietnam, Beta Media has developed 20 Beta Cinemas locations across provinces and cities nationwide. While Beta Cinemas retains its strategy of serving mid-range customers (mass market), the emergence of Aeon Beta will bring a premium experience to customers in the higher-end segment.

 According to Mr. Nobuyuki Fujiwara, Chairman of Aeon Entertainment, Beta Media is the perfect partner because this enterprise has an in-depth understanding of the Vietnamese market, outstanding marketing knowledge, and strong local network connections. “Cinema has the ability to connect people and souls. We believe in that power and will continue to challenge ourselves to bring surprise and excitement to customers in Vietnam,” Mr. Nobuyuki Fujiwara affirmed.

 Sharing the partner's view, Mr. Bui Quang Minh, Chairman of Beta Group, emphasized: “This joint venture is a positive outcome of shared vision, aspirations, as well as core values to together bring new experiences and sustainable value to the community. The combination of Aeon Entertainment, with its strong potential and long-standing experience in the film industry, and Beta Media, with its deep understanding of the Vietnamese market and innovative capabilities, will create breakthrough development opportunities for both sides.”

With the establishment of the Aeon Beta Joint Venture, the cinema, film production, and distribution market will gain a scaled and high-class brand, contributing to elevating the experience for movie lovers. Simultaneously, this Joint Venture is committed to building and developing Vietnamese-Japanese culture and relations, contributing to sustainable development for the community and society.
Revisit the Aeon Beta Joint Venture Signing Ceremony here: RECAP OF BETA MEDIA AND AEON ENTERTAINMENT JOINT VENTURE