February 22, 2022, is considered a special day carrying many meanings of luck and a good start. This was also the day that businessman Bui Quang Minh (Minh Beta) - Founder & CEO of Beta Group - choose to hold the New Year's gathering in An Phu, Thu Duc City, with the participation of guests who were partners who have accompanied Beta Group in general and Minh Beta in particular. The program is considered an event marking the presence of Beta Group in Saigon after more than 07 years of formation and development.
Saigon-style space at the 2!Saigon event (Photo: Program organizer).
With a space imbued with old Saigon combined with sophisticated food arrangements, the appearance of key costumes such as ao dai and ao ba ba brought a party space that was both nostalgic and cozy, creating a special impression with many different emotional levels for guests.
The fashion show themed "Old Saigon" with unique ao dai and the lively lottery performance created a bustling but also nostalgic atmosphere of Saigon - a place where traditional and modern values converge.
The Ao Dai costume further highlights the party atmosphere (Photo: Program organizers).
Through the 2! Saigon event, it can be seen that this is not only a milestone for Beta Group alone but also an affirmation of the values and determination of Minh Beta in the journey of business development in front of participating guests.
Minh Beta with family and guests attending (Photo: Program organizers)
To date, Beta Group has had a journey of more than 7 years since Minh Beta laid the first foundation with Beta Cinemas in Thai Nguyen. In the market, Beta Cinemas is one of the leading cinema chains in the mid-range customer segment and is the first chain to fully implement a brand franchise policy.
Many years of experience in investing & operating cinemas in Vietnam have helped Beta Cinemas use investment costs effectively & optimize business operations, stabilize and shift in a positive direction.
2! Saigon, the event marking Beta Group's presence in Ho Chi Minh City (Photo: Program organizer)
With belief in Beta Group's Culture of Kindness, Minh Beta always considers business development to be associated with creating positive values for the community and spreading synergy to more and more young Vietnamese people. Therefore, choosing Saigon as the location for Beta Group to mark its presence is an affirmation of the development direction and focus on the market here, continuing to write a journey full of humanity that Minh Beta is aiming for.
Minh Beta and guests attending the program (Photo: Program organizers)
Saigon is considered a place where many diverse cultures from East to West converge, filter, and absorb. The people here create a Saigon that is always operating and developing, but still retains its own unique identity, cultural quintessence, and distinctive traditional values. Beta Group is also like that, from North to South, Beta is a common home for children from all over the country, but the culture and spirit of Kindness is still the guiding principle of the Beta family. The thing is that no matter where it develops, kindness is always preserved and spread.
A harmony with Saigon's culture and development always towards the community will create a strong and promising transformation, to form an even larger "Beta version" in the not too distant future.
According to Trí Thức Trẻ